Launching Smiles new food delivery app


To launch the Smiles app's new food delivery service, we decided to tell the world by... making deliveries.
We delivered by interrupting pretty much every form of entertainment and media. Nothing is out of reach for delivery from Smiles: everything from people in social media posts and news anchors, to people in other adverts, nowhere is too far.
Smiles is now delivering and no one is off the delivery list.