The last ticket for the Champions final


Lisbon, Champions League finals day. Sold out tickets.

Heineken, the official sponsor of the UEFA Champions League, saved one last ticket for its loyalty Heineken Starclub program.

This precious last ticket was exhibited in one of the most iconic Squares of the city, obviously creating enormous buzz around itself.

In order to win it, Heineken Starclub members submitted to 3 “man of the world” challenges, early the same day of the big match. The final dare, between the last two rivals, hoisted a hidden surprise…