SAGRES WITHOUT FILTERS AT FACEBOOK AND YOUTUBE
The new Sagres campaign calls for socializing and has as main idea our anti-social addiction to the machines connected to the internet. It was a great challenge to find a way to communicate that at the digital mean, the exact target with which the campaign - starred César Mourão and Salvador Martinha (famous Portuguese comedians)– joked about.
Facebook Posts: POST 1 / POST 2 / POST 3 / POST 4 / POST 5
AWARDS:
Meios e Publicidade (Portuguese Marketing Awards) - silver
Prémios Lusos (International Portuguese Spoken Awards) - bronze
![](https://freight.cargo.site/t/original/i/ef4cf841b8c89eb0c9c2a5d8eb9f24faa039045f89e1a2fdae8c6c36c8de2199/10446707_10153208791963851_2295655032004722590_n.png)
![](https://freight.cargo.site/t/original/i/0dbae1d2acadc115c0bc5e0572d806f8a3aed9306ef0d2e6bada3f2f9462d699/10985344_10153220539848851_6129926046909809454_n.png)
![](https://freight.cargo.site/t/original/i/77d05fd6c7d31e23b55c7e5e935b800df2b3b60fdddf109d4e7114c1e61cb4cc/11060912_10153251883253851_2458090284328190709_n.png)
![](https://freight.cargo.site/t/original/i/6e0bbdcf7005a4d68682dfbd9b18da5015d30ad4acedd11969757057dbb8a177/11245798_10153238106073851_3881153958114039201_n.png)
![](https://freight.cargo.site/t/original/i/24329ed38b3cb0a44d7d8504aafb42ceba791a7094fe3616683d5485890fdde1/11709423_10153403397903851_4460116589472087950_n.png)
This campaign, besides its presence at facebook, has films made especially for those 5 seconds ads prior youtube films. (Ask me for password)