SAGRES WITHOUT FILTERS AT FACEBOOK AND YOUTUBE
The new Sagres campaign calls for socializing and has as main idea our anti-social addiction to the machines connected to the internet. It was a great challenge to find a way to communicate that at the digital mean, the exact target with which the campaign - starred César Mourão and Salvador Martinha (famous Portuguese comedians)– joked about.
Facebook Posts: POST 1 / POST 2 / POST 3 / POST 4 / POST 5
AWARDS:
Meios e Publicidade (Portuguese Marketing Awards) - silver
Prémios Lusos (International Portuguese Spoken Awards) - bronze
This campaign, besides its presence at facebook, has films made especially for those 5 seconds ads prior youtube films. (Ask me for password)