The Real Making of a Site

For the launch of their new website, Leroy Merlin briefed us to generate buzz around this special occasion.
We needed a campaign that grabbed their statement of owning all the materials and all the aid needed in order to build anything...
so we thougth, if that is your claim, let us take that statement to its maximum.
Let's build your new homepage. Literally.
campaign site / campaign video / video content

CCP (ADC*E European member) - 1 ouro, 1 bronze
Prémios Lusos (International Portuguese Spoken Awards) - ouro
Prémios Sapo (Portuguese Internet Awards) - ouro
Meios e Publicidade (Portuguese Marketing Awards) - 1 prata, 2 bronze
FWA - Video Of The Day