NEW CROP - THE FIRST OLIVE OIL STORY
The first worldwide Gallo olive oil campaign resulted in a 3 minutes documentary film spread throughout the internet, having unprecedented results at Gallo history and a 50% top of mind, the higher since 2006. All the first crop Campaign evolved around it (tv spot, outdoors, press and point of sale).
This documentary has reached over a million views.
AWARDS:
Efficiency Portuguese Awards - 1 silver
CCP (ADC*E European member) - craft: best video, 1 bronze
Prémios Lusos (International Portuguese Spoken Awards) - bronze
Prémios Sapo (Portuguese Internet Awards) - ouro
Meios e Publicidade (Portuguese Marketing Awards) - bronze
OLIVE OIL STORIES II - THE CHARACTER OF OUR OLIVE OIL
In this film of the Olive Oil Stories series we show you how to identify the aromas and flavors that will make trying Gallo Olive Oil unforgettable to the palate.
OLIVE OIL STORIES III - THE ORIGINS
Learn about the process of producing Gallo Olive Oil in another film of the Olive Oil Stories.
OLIVE OIL STORIES IV - GALLO OLIVES
Worldwide launch of the new Gallo Olives range: In continuing the contents creation for Gallo Worldwide called Olive Oil Stories, this film was made, portraying the Gallo tradition on selecting the best olives.
It sets the launch of a new range of Gallo olives worldwide. This film was the origin of a 30 seconds TV ad, released in Brazil.
You can find more Olive Oil Stories HERE