The last ticket for the Champions final.
Lisbon, Champions League finals day. Sold out tickets.
Heineken, sponsor of UEFA Champions League, saved one last ticket for the special members of its loyalty program Heineken Starclub.
This precious last ticket was exhibited in one of the most iconic Squares of the city, obviously creating enormous buzz around itself. In order to win it, Heineken Starclub members submitted to 3 “man of the world” challenges, early the same day of the big match. The final dare, between the last two rivals, hoisted a hidden surprise…