User Generated Campaign for Coca-Cola

At a time of crisis, Coca-Cola launches the strongest international campaign "There are reasons to believe in a better world.
Here, we asked the portuguese people to give their very own reasons, making the concept truer and purer, because the ones who know
how to create a better world are the people, not the brands. And Coca-Cola gave them that unique chance.
In order to do so, we created a website where everybody could give their personal reason.
The resulting reasons where used at the online campaign and turned into wallpapers.
The 6 chosen ones where joined together and re-ilustrated, and then printed at a 40 meters canvas that is hanging
outside the building of Coca-Cola headquarters at Portugal.